Taking pictures allows someone to document the world as they see it, focus on aspects; details and characters that convey a message that otherwise would be captured only from an individual point of view. For a person, a bridge appears as a means of transportation, as a path from point A to point B, while another perspective considers geometry in its design as physical evidence of its purpose. The geometry of the bridge itself is progressing, as are the people who built it, as well as the people who are now crossing it. Then, when a person photographs the direct view of traffic and people, another captures the ascending frame and the interlocking paths that transport them.
This perspective, once captured, presents the historical documentation of the moment.
A moment seen, perhaps, by hundreds of other people, but from neither point of view, nor with the same mental image, nor with the same photograph. Given a personal perspective, photographs are selected for literature, textbooks and the media based on prejudice in business. They represent time and place not as it was, but through symbolic prejudice. Instead of the event that defines the photo, the photo comes to identify the event.
Photography begins to serve a purpose, bias. Any photographer who has paid for photos meets this bias. Your subjective perspective is acquired for use as an objective idea. The camera and photographer begin to create specialized views through which ideas, communities, places and events are presented and understood. This specialized lens controls the dictation of weddings, food, fashion and crime. This goal, promoted by the media, is aimed at identifying and changing socially accepted norms and trends. Photojournalism and editorial photography create an advertising lens that informs the entire population about what they should buy, use and eat.
In modern society, this objectivity, created by commercial photography, is under scrutiny and questioned. Multimedia devices such as mobile phones, Kindles and iPod Touch are found in almost all events and situations. Your ability to record, upload and share photos creates something to say.. These devices, due to their quantity and capabilities, work to completely change the cycle. The innumerable population that once had access to photography, the standard and the perspective now creates innumerable perspectives, sharing them and finding flaws in the standard.
Photography has become one of the latest tools used not only to capture the moment, but also to influence how it is remembered. The bottom line is that for every photograph used and printed, in a story that is not mentioned in books, about a million other perspectives of the same event are lost. The act of photographing turns a concept into an image. Commercial photography has become an act of registering this phenomenon as a goal, creating a unique perspective for many. Personal photography of everyday life through technology has emerged to combat a unique perspective and recognize subjectivity.